Privacy policy

Last Updated: 10/10/2025

LIFX is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, transfer, and store your personal information when you interact with our website, mobile applications, and products.

1. Introduction

This Privacy Policy applies to all personal data collected through lifx.com, our mobile applications, and in connection with purchases, accounts, and customer support for LIFX products and services.

By using our website or purchasing a product directly from LIFX, you agree to the practices described in this policy.

2. Cookies

A cookie is a randomly generated unique number placed on your computer. Cookies allow us to identify your browser and enhance your experience without requiring disclosure of personal information.

We use cookies and similar technologies to:

Enable basic site functionality (such as cart, checkout, and login).
Analyze site traffic and performance.
Personalize content and advertising.
Remember your preferences.

You may adjust cookie settings in your browser. However, disabling cookies may limit your ability to use parts of the site.

3. Types of Information We Collect

General Information

Information that does not itself reveal your identity, such as:

Device type, browser type, operating system.
Aggregated site usage and analytics.
Referring URLs and general geographic location (e.g., city or ZIP code).

Personal Information

Information that can identify, contact, or locate you, including:

Name, shipping/billing address, email address, and phone number.
Username, password, and security questions used for your LIFX account.
Account preferences and settings such as language, notifications, saved addresses, and device configurations.
Payment information (processed securely via third-party providers).
Order history, product preferences, and customer service interactions.
Marketing and communication preferences.

4. How We Collect Information

We collect information in several ways:

When you create an account on lifx.com or in the LIFX app.
When you make a purchase, including through guest checkout.
Through cookies, analytics, and similar technologies that track website and app usage.
Through customer-service interactions, warranty claims, or feedback surveys.
From marketing sign-ups, contests, or promotions you voluntarily enter.
From service providers and third parties such as payment processors, shipping providers, analytics, and advertising partners.

5. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfill orders, including payment, shipping, and returns.
To provide and improve products and services, including device functionality and app integration.
To personalize your shopping experience with recommendations and offers.
To communicate with you — order confirmations, support, and notifications.
To send marketing communications when you opt in (you can unsubscribe anytime).
To maintain security, detect fraud, and comply with laws.
To improve site performance and user experience.

6. Payment and E-Commerce Partners

We use secure third-party payment processors to process transactions and protect your financial information.

LIFX does not store your full credit card number or financial details. Payment data is handled under PCI DSS–compliant protocols by these third parties.

We may share limited order details (name, address, email, order number) with shipping and logistics partners to fulfill purchases.

7. Sharing Your Information

We may share personal data with:

Service providers such as hosting, analytics, fulfillment, marketing, and payment processors acting on our behalf.
Legal authorities when required by law or to protect rights and safety.
Third parties in connection with a merger, acquisition, or asset sale, where your data remains protected.

We never sell personal information to third parties for their independent marketing purposes.

8. Your Choices and Rights

You have control over your data:

Access or correction: You may access, update, or correct your data via your account or by contacting us.
Deletion: You may request deletion of your data, subject to legal or transactional requirements.
Opt-out: You can unsubscribe from marketing communications at any time.
California residents: You have additional rights under the CCPA/CPRA (see Section 14).

To exercise these rights, contact us at privacy@lifx.com.

9. Data Retention

We retain personal information only as long as necessary for:

Order processing and warranty coverage.
Maintaining your account and services.
Legal and accounting obligations.
Business analytics and service improvements.

When no longer required, we securely delete or anonymize the data.

10. Data Security

We implement physical, technical, and organizational safeguards, including:

Encrypted transmission (SSL/TLS) of sensitive data.
Secure servers in controlled facilities.
Restricted access to authorized personnel.
Regular review of security measures.

While no online service can be 100% secure, we take reasonable steps to protect your data against unauthorized access, use, or disclosure.

11. Children’s Privacy

LIFX products and services are not directed at children under 16. We do not knowingly collect data from minors.

If you believe a child has provided us information without parental consent, contact privacy@lifx.com.

12. Third-Party Links and Services

Our website or app may link to third-party websites (e.g., resellers, shipping providers, social media). These sites are not governed by this Privacy Policy.

We encourage you to review their privacy statements, as LIFX is not responsible for their practices.

13. International Data Transfers

If you are visiting lifx.com from outside the U.S., your data may be transferred to and processed in the U.S. or other countries where LIFX or its service providers operate.

We take appropriate steps to ensure your data is protected consistent with this policy.

14. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

Know what personal data we collect and how we use it.
Request deletion of your data.
Opt out of the sale or sharing of your data (we do not sell personal data).
Request correction of inaccurate data.
Limit use of sensitive personal information.

You may exercise these rights by contacting privacy@lifx.com and stating your request relates to a “California Consumer Privacy Act inquiry.”

15. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on lifx.com/privacy with the “Last Updated” date revised accordingly.

Your continued use of our website, app, or services after any updates constitutes acceptance of the revised policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, contact us at:

LIFX Privacy Office
Email: privacy@lifx.com
Address: 4901 Gregg Road, Pico Rivera, CA 90660-2108